MASA is committed to giving effect to the greater professionalism of the overall South African marketing industry.

A leading player

MASA is approved by the South African Qualifications Authority (SAQA) as the professional body for marketing in South Africa. Government recognition at this level re-affirms the Association’s position as a leading player in the country’s Marketing sector, with the endorsement further elevating MASA’s already highly respected Chartered Marketer South Africa – CMSA, Marketing Practitioner South Africa – MPSA and Associate Marketer South Africa – AMSA professional designations.

The SAQA website defines a Professional Designation as follows


““A professional body shall confer a professional designation to an individual in the form of a title, status and registration number. A professional designation indicates the individual’s registration with a professional body, and where the professional body governs relevant, the right to practice in the particular field of expertise. Retention of the status is dependent upon compliance with the stated requirements of the professional body concerned. A professional designation must be registered separately from a Qualification. SAQA can revoke a professional designation in terms of the rules, legislation, and international conventions of the recognised professional body it is associated with.

SAQA might deregister a professional designation if the professional body submitted the Designation for registration no longer complies with the SAQA policy and criteria for recognising a professional body. The professional Designation no longer complies with the SAQA policy and criteria for registering a professional designation. A recognised professional body that has its professional Designation (s) deregistered or declined for registration on the NQF has the right to appeal to SAQA within a period not exceeding sixty (60) working days. Following the deregistration of a professional designation from the NQF, the relevant professional body is required to communicate the deregistration to individuals in possession of the Designation.”

Professional Body Search on SAQA Website


Type in 819 in the field Professional Body ID.

The MASA Professional Designation Board (PDB) is the fully-mandated decision-making board on Professional Designations for the Marketing Industry on Strategy, Process, Content, Standards, Integrity, Ethics and Governance. The Board consists of members from the Marketing Industry, both academic and business professionals, with the appropriate skills and experience.

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