Professional 
 Designations

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MASA is committed to giving effect to the greater professionalism of the overall South African marketing industry.

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Chartered
Marketer

This Designation is aimed at marketing professionals who have practised marketing for at least ten years with no less than and three years at the senior executive level. The suggested guideline for this Designation is an NQF 8 in marketing or equivalent.

Marketing
Practitioner

This Designation is aimed at marketing practitioners who have practised marketing for at least five years. The suggested guideline for this Designation is an NQF 7 in marketing or equivalent.

Img Masa Designation Mpsa, MASA
Img Masa Designation Mpsa, MASA

Marketing Practitioner

This Designation is aimed at marketing practitioners who have practised marketing for at least five years. The suggested guideline for this Designation is an NQF 7 in marketing or equivalent

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Associate
Marketer

Entry-level Designation, NQF 5 in Marketing and limited Marketing Experience.

Why get designated?

  • Become a professional marketer to promote an individual’s career prospects, adding status and prestige to the profession of marketing. Many companies now require their senior marketing management to have a designation. Both recruiters and employers find it helpful to know upfront at which level the marketer’s expertise is benchmarked compared to the current industry standard.
  • The Designations process further allows the marketer to do a full-scale gap analysis of their skill-set and identify areas on which they can benefit from further experience and exposure. A well-rounded marketer is aware of their current strengths and weaknesses.
  • As a designated marketer, you can enjoy many benefits, such as:

 

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A reduced fee for MASA membership.

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Access to and discounts for various events, networking breakfasts and meetings, where marketers can share knowledge and insight from every corner of the industry.

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All designated marketers are loaded onto the National Register of Associate Marketers, Marketing Practitioners and Chartered Marketers. This is verifiable through SAQA, by whom MASA is accredited.

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All designated members are loaded onto our online CRM and will receive communication about the various legislative and regulatory boards we represent. E.G.: MRF, ASASA, ACA etc. We also have affiliations with other professional bodies such as AMF, CGCSA, DMASA, OPA, PMSA, PRISA, ARB.

Path 4254, MASA
Path 5063, MASA

All designated members are loaded onto our online CRM, and will receive communication about the various legislative and/or regulatory boards on which we are represented. E.G.: MRF, ASASA, ACA etc. We also have affiliations with other professional bodies in the Industry such as AMF, CGCSA, DMASA, OPA, PMSA, PRISA, ARB.