Professional 
 Designations

MASA is committed to giving effect to the greater professionalism of the overall South African marketing industry.

Chartered
Marketer

This Designation is aimed at marketing professionals who have practised marketing for at least ten years with no less than three years at a Strategic level.

Marketing
Practitioner

This Designation is aimed at marketing practitioners who have practised marketing for at least five years or more at a Tactical level.

Marketing Practitioner

This Designation is aimed at marketing practitioners who have practised marketing for at least five years. The suggested guideline for this Designation is an NQF 7 in marketing or equivalent

Associate
Marketer

Aimed at Entry-level Marketers with a NQF level 5 or higher qualification in Marketing and/or limited Marketing Experience at an Operational level.

Why get designated?

  • Become a professional marketer to promote an individual’s career prospects, adding status and prestige to the profession of marketing. Many companies now require their senior marketing management to have a designation. Both recruiters and employers find it helpful to know upfront at which level the marketer’s expertise is benchmarked compared to the current industry standard.
  • The Designations process further allows the marketer to do a full-scale gap analysis of their skill-set and identify areas on which they can benefit from further experience and exposure. A well-rounded marketer is aware of their current strengths and weaknesses.
  • As a designated marketer, you can enjoy many benefits, such as:

 

A reduced fee for MASA membership.

Access to and discounts for various events, networking breakfasts and meetings, where marketers can share knowledge and insight from every corner of the industry.

All designated marketers are loaded onto the National Register of Associate Marketers, Marketing Practitioners and Chartered Marketers. This is verifiable through SAQA, by whom MASA is accredited.

All designated members are loaded onto our online CRM and will receive communication regarding our representation on various relevant organisations and boards, such as: MRF, ARB and ACA. 

All designated members are loaded onto our online CRM, and will receive communication about the various legislative and/or regulatory boards on which we are represented. E.G.: MRF, ASASA, ACA etc. We also have affiliations with other professional bodies in the Industry such as AMF, CGCSA, DMASA, OPA, PMSA, PRISA, ARB.

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