Continuing Professional 
 Development

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One of the primary benefits associated with attaining a professional designation is that both employer and clients may be assured that the practitioner or professional’s competence is maintained and monitored.

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Why Career Development matters to organisations

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Careers are how higher-level and business-specific skills and knowledge are acquired.

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Careers are how skills and knowledge are deployed and spread in organisations, as employees move from one job to another in response to where they are needed – which is critical to organisational flexibility.

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Career movement is also how culture and values – the “glue” of the organisation – are transmitted and how personal networks are extended and strengthened: these networks are often vital to rapid and effective action.

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Career development is an essential tool for attracting, motivating and retaining good-quality employees. Research in the UK has demonstrated that providing career opportunities is one of 11 important practices that influence organisational performance (Purcell et al., 2003); and that there is a link between the extent to which high flyers experience career support and their intention to stay with their employer (Winter & Jackson, 1999).

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It also matters to individuals

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Your career is your own life story; how you make sense of your working life and achieve some sense of direction and progression in work and inside yourself.

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Your career is how you manage your working life to earn income and balance your work with your other interests and responsibilities.

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Career development is about being fully aware of your work opportunities and making conscious and proactive choices about the kind of work you do.

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Career development is how you develop your skills and CV to improve your chances of future employability.