Continuing Professional
Development
One of the primary benefits associated with attaining a certified professional designation is that the public, employer and clients alike, are assured that the practitioner or professional's applied skill and competence is maintained and monitored.
Through his/her active participation in CPD, the individual is able to:
What is CPD?
Continuing Professional Development (CPD) is a requirement for the maintenance of professional designations. Its underlying objectives include:
- Trust in the individual’s applied skill and competence;
- ethical action;
- pride in the profession;
- leading international practice;
- protecting the public interest;
- operating in a code of conduct.
Policy and Criteria for Recognizing a Professional Body and Registering a Professional Designation for the Purposes of the National Qualifications Framework Act, Act 67
Demonstrate commitment to the marketing industry, the employer, clients and stakeholders.
Participate in and contribute towards the growth of the marketing industry.
Benchmark professional competence against both national and international standards.
Grow professionally.
Interact with like-minded professionals.
Provide employers and clients with the assurance of professional service, which is aligned to best practice.
The MASA CPD Framework
The Marketing Association of South Africa is both authorised and required by the South African Qualifications Authority (SAQA) to develop and maintain the knowledge and skills needed by its professional body to perform competently within its professional environments.
There is already progressive international and widespread recognition of the importance of CPD for the maintenance of minimum professional standards and the regular renewal of credible Membership in recognised industry disciplines (in other words, Professional Designations).
Designated members of MASA are required to put together a CPD Record Card during each 24-month CPD cycle to show and evidence the minimum required CPD activities. These activities must adhere to the prescribed framework and guidelines set out by MASA, and the necessary amount of points must be accumulated. The number of points required is determined by which Designation the individual holds. Chartered Marketers and Marketing Practitioners are also required to contribute to the overall minimum standard of quality marketers by mentoring a mentee and passing on their expertise to younger marketers.
The current CPD cycle runs from 1 January 2025 – 31 December 2026.
For a copy of the 2025 – 2026 CPD Guidelines, please contact us on: designations@marketingsa.co.za