What we do

The Marketing Association of South Africa – MASA is an Association comprising marketers and those with a keen interest in Marketing. Through various efforts, they stimulate and encourage the connection, development and education of Marketers. Our members either occupy Marketing Positions or have Marketing as a central part of their business/position- therefore, they choose to become Professionally Designated Members of MASA. Our Members are situated all over South Africa and internationally.

Numerous Marketers have obtained one of our certified designations (CMSA, MPSA, AMSA), and those who have not yet received these designations aspire to do so. These designations are aimed at introducing and maintaining a minimum standard in the marketing profession. The Continued Professional Development (CPD) of Marketers ensures the maintenance of current applied skill and competence.

Our Association is approved by the South African Qualifications Authority (SAQA) as a professional body for marketing in South Africa, and the SAQA’ stamp of approval is an indicator that these professional designations meet the required minimum standards. Through our designations, The Marketing Association of South Africa is well-positioned to grow and develop Marketers- their talent and professionalism within a greater ecosystem. We influence/direct the Marketing Industry, which includes Partners and Stakeholders who contribute to our vision/guiding philosophy in various ways.

Our Guiding Philosophy is to engage, energise and inspire the Marketers of today and tomorrow by making a meaningful, lasting difference to how our profession is perceived and practiced.