MASA is an Association comprising of Marketers, and also those with a keen interest in Marketing.
What we do
The Marketing Association of South Africa – MASA is an Association comprising marketers and those with a keen interest in Marketing. Through various efforts, they stimulate and encourage the connection, development and education of Marketers. Our members either occupy Marketing Positions or have Marketing as a central part of their business/position- therefore, they choose to become individual members of MASA. Our Members are situated all over South Africa and internationally.
Most of our Marketers have obtained one of our designations (CMSA, MPSA, AMSA), and those who have not yet received these designations aspire to do so. These designations are aimed at introducing and maintaining a minimum standard in the marketing profession. To ensure this, we promote the Continued Professional Development (CPD) of Marketers.
Our Association is recognised by the South African Qualifications Authority (SAQA) as a professional body for marketing in South Africa, and the SAQA’ stamp of approval is an indicator that these professional designations meet the requirements of the NQF Act. Through our designations, The Marketing Association of South Africa is well-positioned to grow and develop Marketers- the talent and professionals who form part of a great ecosystem. We influence/direct the Marketing Industry, which includes Partners and Stakeholders who contribute to our vision/guiding philosophy in various ways.
Our Guiding Philosophy is to engage, energise and inspire the Marketers of today and tomorrow by making a meaningful, lasting difference to how our profession is perceived and practised.
Our Corporate Members
Our Industry Partners
Introducing our board
MASA is a Not for Profit Company. The driving force behind MASA is its committed and skilled Board of Directors- whom their peers and industry network nominate to lead the vision of MASA. The Board consists of a diverse portfolio of high-profile Corporate and Individual Marketers, academics, experts, and thought-leaders, addressing a range of national importance and strategic interest to the broad Marketing profession.
Our Board comprises members who possess a diverse range of marketing skills, experience and knowledge. Such a mix ensures that they are well-suited to meeting the challenges confronting the South African Marketing environment.