MASA is committed to giving effect to the greater professionalism
of the overall South African marketing industry.
Why get designated?
- To become a professional marketer promotes an individual’s career prospects, adding status and prestige to the profession of marketing. Many companies now require their senior marketing management to have a designation. Both recruiters and employers find it useful to know upfront at which level the marketer’s expertise is bench-marked, in comparison with the current industry standard.
- The Designations process further provides the marketer the opportunity to do a full-scale gap analysis of their skill-set, and to identify those areas on which the marketer can benefit from further experience and exposure. A well-rounded marketer is one who is aware of his/her current strengths and weaknesses.
- As a designated marketer, you can enjoy many benefits, such as:
- A reduced fee for MASA membership
- Access to, and discounts for, various events, networking breakfasts and meetings, where marketers from every corner of the industry can share knowledge and insight.
- All designated marketers are loaded onto the National Register of Associate Marketers, Marketing Practitioners and Chartered Marketers. This is verifiable through SAQA, by whom MASA is accredited.
All designated members are loaded onto our online CRM, and will receive communication about the various legislative and/or regulatory boards on which we are represented. E.G.: MRF, ASASA, ACA etc. We also have affiliations with other professional bodies in the Industry such as AMF, CGCSA, DMASA, OPA, PMSA, PRISA, ARB.
MASA has the following three designations:
1. Chartered Marketer – CMSA:
This designation is aimed at marketing professionals who have practised marketing for at least 10 years with no less than and three years at senior executive level. The suggested guideline for this designation is an NQF 8 in marketing or equivalent.
2. Marketing Practitioner – MPSA:
This designation is aimed at marketing practitioners who have practiced marketing for at least five years. The suggested guideline for this designation is an NQF 7 in marketing or equivalent.
3. Associate Marketer – AMSA:
Entry – level Designation, NQF 5 in Marketing and limited Marketing Experience.
Our Association is recognised by the South African Qualifications Authority (SAQA) as a professional body for marketing in South Africa. Government recognition at this level re-affirms the Association’s position as a leading player in the country’s Marketing sector, with the endorsement further elevating MASA’s already highly respected Chartered Marketer South Africa – CMSA, Marketing Practitioner South Africa – MPSA and Associate Marketer South Africa – AMSA professional designations.
PROFESSIONAL BODY SEARCH ON SAQA WEBSITE – TYPE IN 819 IN THE FIELD Professional Body ID
The Professional Designation Board (PDB) is the fully-mandated decision-making board on Professional Designations for the Marketing Industry on Strategy, Process, Content, Standards, Integrity, Ethics and Governance. The Board consists of members from the Marketing Industry, both academic and business professionals, with the appropriate skills and experience. To provide on-the ground training for members and non-members alike, the Board authorised the implementation of the MASA CPD program. This program is aimed at bringing the latest and greatest in cutting-edge Marketing trends and skills to its attendees.
The SAQA website defines a Professional Designation as follows:
“A professional designation shall be conferred by a professional body to an individual in the form of a title, status and/or registration number. A professional designation indicates registration of the individual with a professional body, and where relevant, the right to practice in the particular field of expertise governed by the professional body. Retention of the status is dependent upon compliance with the stated requirements of the professional body concerned. A professional designation must be registered separately from a Qualification. A professional designation can be revoked in terms of the rules, legislation and/or international conventions of the recognised professional body with which it is associated. SAQA may deregister a professional designation if the professional body which submitted the designation for registration no longer complies with the SAQA policy and criteria for the recognition of a professional body, and/or the professional designation no longer complies with the SAQA policy and criteria for the registration of a professional designation. A recognised professional body that has its professional designation(s) deregistered or declined for registration on the NQF has the right to appeal to SAQA within a period not exceeding sixty (60) working days. Following the deregistration of a professional designation from the NQF the relevant professional body is required to communicate the deregistration to individuals in possession of the designation.”
Marketing professionals at all levels in the industry can benefit from being professionally designated based on defined criteria and industry endorsed standards, thereby enhancing their professional recognition and validation in the marketing profession. Anyone who aspires to obtain a marketing designation will start the process by attending an Orientation Workshop. This will inform and prepare all candidates, regardless of their current level of expertise, to complete a Portfolio of Qualifications and Experience (PQE).
NQF Level 5 Marketing related Qualification and Accumulative 1 year experience.
Step 1: Complete the online application form for Designations.
Step 2: Attend the next Orientation Workshop – please see Calendar for dates. The purpose of an Orientation Workshop is to be brought up to speed on MASA, Professional Designations, the minimum standard set down for marketers in the industry and for you to understand where your skill-set is benchmarked in comparison. In addition, each attendee will receive in-depth training on how to put together a PQE (Portfolio of Qualifications and Experience) – see Step 3.
Step 3: Proceed to the three month RPL (Recognition of Prior Learning)/PQE (Portfolio of Qualifications and Experience) process. An accredited RPL Advisor will be assigned to you. H/she will officially only be available for a maximum period of 2 calendar months after the Orientation Workshop for assistance / guidance for the compilation of your PQE.
Step 4: All PQEs are assessed and independently moderated by accredited professionals (around four weeks). After the PQE assessment, you will receive your results – this includes your designation certificate, letter of results and feedback on your gaps-analysis. You will be designated as either an Associate Marketer or a Marketing Practitioner.
Should you be designated as a Marketing Practitioner who also meets the requirements for Chartered Marketer, you will be invited to the fifth and final Step.
Step 5: Attend the Chartered Marketer (CMSA) Board Exam and its mandatory Preparatory Workshop (both taking place annually in November). You will remain a Marketing Practitioner in the interim, until such time as you write and pass the CMSA Board Exam.
What is RPL (Recognition of Prior Learning)?
The Recognition of Prior Learning (RPL) is a process through which formal, non-formal and informal learning are measured, mediated for recognition across different contexts and certified against the requirements for credit, access, inclusion or advancement in the formal education and training system or workplace. (Source: National Policy for the Implementation of RPL: par 30). The aim is to make it possible to obtain formal recognition for knowledge gained throughout life, such as in workplaces and own reading or experiences. The RPL process also entails providing support to a candidate to ensure that knowledge is discovered and displayed in terms of a relevant qualification registered on the National Qualifications Framework (NQF).
Designation Process Pricing 2019 (Excluding VAT)
AMSA – without NQF 5 level Qualification
AMSA – with NQF Level 5 qualification
|Enrolment and Orientation Workshop||R 2,200.00||R 2,200.00||R 2,200.00||R 2,200.00|
|RPL Process – PQE||R 8,500.00||R 8,500.00||R 3,500.00||R 850.00|
|Preparatory Workshop for CMSA Exam||R 10,500.00|
|CMSA Board Exam||R 4,500.00|
|Totals||R 25,700.00||R 10,700.00||R 5,700.00||R 3,050.00|
|Re-submission of PQE after first Designation has been obtained at earlier date:||R 5,000.00|
NOTE: To retain your designation, it is a requirement to be a MASA member. For designated members, a reduced membership fee will be applicable. The amount will depend on which designation you hold.
Orientation Workshops for all Designations – 2019
- Tuesday, 5 February 2019
- Tuesday, 2 April 2019
- Tuesday, 4 June 2019
- Thursday, 15 August 2019
To register for an Orientation Workshop: E-mail email@example.com
RPL / PQE processes – 2019
Note: Each of these processes follow the intake (Orientation Workshop group) which precedes it.
- 5 Feb 2019 Orientation Workshop: RPL/PQE process of 1 March – 31 May 2019
- 2 April 2019 Orientation Workshop: RPL/PQE process of 1 May – 31 July 2019
- 4 June 2019 Orientation Workshop: RPL/PQE process of 1 July – 31 September 2019
- 15 August 2019 Orientation Workshop: RPL/PQE process of 1 September – 1 December 2019
Preparatory Workshop for Chartered Marketer (CMSA) Designation
Note: These dates are only applicable to candidates who attended the Orientation Workshop, completed the PQE/RPL process and was found competent to proceed to the Chartered Marketer level.
|Wednesday, 6 November 2019||CMSA Preparatory Workshop|
|Thursday, 7 November 2019||CMSA Preparatory Workshop|
|Saturday, 16 November 2019||CMSA Board Exam|
Designations process 2020
The first Orientation Workshop in 2020 will take place on Tuesday, 4 February 2020.
Contact firstname.lastname@example.org for more information!