INVITATION TO COMMENT ON THE POLICY AND CRITERIA FOR THE RECOGNITION OF PROFESSIONAL BODIES AND THE REGISTRATION OF PROFESSIONAL DESIGNATIONS (AS AMENDED, 2019)
The SAQA (South African Qualifications Authority) Board has put out a call for public comment, on the Policy as headed here. Please contact the MASA office at 011 463 6136 or email@example.com for a copy of the amended Policy and provide your comments to Enrico du Plessis at firstname.lastname@example.org no later Friday 15 November 2019. MASA will summarise all feedback and comments from stakeholders and members before submission to SAQA. This will avoid duplication and enable us to make a collective submission to SAQA on behalf of MASA and its members.
Media release: Leadership changes and updates from the Marketing Association of South Africa (MASA)
MASA closed off another impactful year at its recent thirteenth Annual General Meeting, detailing important contributions to the marketing profession and industry. These include the completely overhauled Professional Marketing Designations South Africa programme, the introduction of the MAPs Products and Brands research initiative to replace AMPS, and helping to safeguard marketing self-regulation through the establishment of the new Advertising Regulatory Board (ARB).
MASA also announces a leadership change. Current CEO, Greg Garden, who has contributed significantly to MASA and its achievements, advised that at the end of his three-year term he would be handing over the baton. Greg assured MASA of his unwavering and ongoing commitment to the association and his full support to achieve a smooth change of executive leadership.
Greg will give increased focus to leading the Marketing Research Foundation (MRF) and the MAPS project, whilst continuing to work closely with MASA into the future in full support of its purpose and goals.
To ensure continuity and business as usual, MASA announced that its current Chairman, Sechaba Motsieloa, had accepted its request to serve at an Executive level as Interim CEO to bridge any gap until the appointment of a long-term CEO. The recruitment process for a new permanent CEO will commence immediately under the guidance of Sechaba.
“MASA has grown in strength over the past three years,” says Greg. “We have a heavy-hitter Board of top marketers made up of highly recognised individual members and corporate CMO’s – the strongest in our history. As a Professional Body and Association, we have made several significant strides in terms of key deliverables to our members and the broader marketing industry.” Amongst others these include:
- The repositioning of MASA as the only SAQA recognized and approved Marketing Industry Professional Body, with Marketing Designations registered at the Strategic, Operational, and Tactical levels. MASA has established itself, based on strong governance structures, processes, and content, as one of the most credible non-statutory Professional Bodies within the South African business landscape.
- MAPS, the new marketers Brands and Products Survey has been developed by the Marketing Research Foundation (MRF) with strong direction and guidance from MASA. Subscriber funding has been raised to enable MAPS to launch at the start of 2020. Moreover, MASA has established very positive co-operation with the Broadcast Research Council (BRC) and the Publishing and Outdoor media bodies to work towards the delivery of joint collaborative research in the interests of better and aligned and integrated data for all marketing and media stakeholders.
- MASA was foundational in protecting the critical principle of Self-Regulation in advertising and communication for the Marketing Industry. With the regrettable demise of the Advertising Standards Authority (ASA), MASA worked closely with the Association of Communications Agencies (ACA), the IAB, and other key role players to rapidly establish the new Advertising Regulations Board (ARB) which has ensured the continuity of marketer’s Self-Regulation.
- MASA continues to work on the development of a more sustainable industry funding model to support self-regulation, media, products and Brands marketing Research, and other critical and future proofing industry initiatives.
“MASA exists to elevate the professionalism of marketing and represent and protect the business interests of marketers” says Sechaba. “It has a strong and clear strategy with well-defined goals and priorities for 2020 and beyond. It is well placed to increase its impact and enhance its contribution to the marketing profession, and I call on marketers at both individual and corporate levels to become members and give MASA greater support”
Greg Garden or Sechaba Motsieloa
011 463 6136
ARB opens 2019 Code Review process
The ARB is calling for submissions on the review of the Code of Advertising Practice.
The Advertising Regulatory Board (ARB) opened in November 2018, to administer the Code of Advertising Practice and fill the lacuna left by the placement of the Advertising Standards Authority into liquidation.
The ARB administers the Code of Advertising Practice under mandate from the advertising and marketing industry. The Code is a live and dynamic document that is constantly open to amendment and review to keep it in line with the needs and norms of the industry.
The ARB calls for any submissions in the current Code Review cycle to be made by close of business on 30 September 2019, where after all submissions will be reviewed and considered for inclusion in the Code.
Please submit your suggestions, with a motivation, to email@example.com
The current Code can be viewed at http://www.arb.org.za/codes.html
- Leaderex (3-4 September 2019) at Sandton Convention Centre. leaderex.com Free tickets for MASA members.
- MASA AGM (Monday, 14 October 2019) at MASA offices, Bryanston. Free attendance, open only to MASA members in good standing.
- Neuro Knowledge for business – Lecture on 1 November 2019 by The Department of Marketing Management, University of Pretoria. Time: 09:00-15:00. Cost: R750 per delegate ( incl lunch). Enquiries: Dr Michael Humbani 012 420 3415 / 3004 / 5236. RSVP to DeptMarketingEvents@up.ac.za by latest 25 October 2019.
- Integrated Marketing Conference (IMC 2020). 19 March 2020. imcconference.com Ticket discounts for MASA members.
SAQA defines Career Growth as important for both the Corporate/Brand and the Individual http://www.saqa.org.za/docs/genpubs/2009/career_guidance.pdf:
Why career development matters to organisations:
• Careers are how higher-level and business-specific skills and knowledge are acquired.
• Careers are how skills and knowledge are deployed and spread in organisations, as employees move from one job to another in response to where they are needed – which is critical to organisational flexibility.
• Career movement is also how culture and values – the “glue” of the organisation – are transmitted, and how personal networks are extended and strengthened: these networks are often key to rapid and effective action.
• Career development is a major tool for attracting, motivating and retaining good-quality employees. Research in the UK has demonstrated that providing career opportunities is one of 11 key practices that influence organisational performance (Purcell et al., 2003); and that there is a link between the extent to which high flyers experience career support and their intention to stay with their employer (Winter & Jackson, 1999).
It also matters to individuals:
• Your career is your own life story; how you make sense of your working life and how you achieve some sense of direction and progression in work and inside yourself.
• Your career is how you manage your working life to earn income, and also how you balance your work with your other interests and responsibilities.
• Career development is about being fully aware of your work opportunities, and making conscious and proactive choices about the kind of work you do.
• Career development is how you develop your skills and CV, and so improve your chances of future employability.
Current Vacancies in the industry:
There are no current vacancies available.