News and Events
PROFESSIONAL DESIGNATIONS IN MARKETING - UNLEASH THE POSSIBILITIES OF A CAREER IN MARKETING
DATE: To be anounced- email firstname.lastname@example.org (by invitation only)
Speak to any Marketing Professional today- about their textbooks, studies and experience 10-15 years ago, and you will likely receive feedback that will include the words “outdated” “old” or “changed rapidly with many updates needed”. The world of Marketing has changed- FAST. The speed at which Marketing (as a discipline and theory) evolves is mind-blowing, with many businesses and professionals asking questions about what the future holds. With theories about the Traditional Marketer versus the Digital Marketer and many other ongoing conversations, the Marketing Career and Industry has never been more exciting and at the same time, daunting. This leaves us with a paradox that simply has to be articulated WELL and then addressed.
- How does the professional (and experienced) Marketer, and then the business environment, ensure that the marketing expertise and skills they claim to have are legit, current, forward-thinking and that they are of world-class standards? This is a conversation that automatically causes uneasy responses. No lopnger is it good enough to know just Marketing as a subject matter, the Marketer of today and of the future is required to do and know MUCH more
- What is the difference between a professional Marketer and a non-professional Marketer? Is there a difference?
- Why is it important to be recognised as a professional Marketer?
- Non-exact science- what is it and what does it mean for the Marketing Professional?
- Why is it important to adequately articulate your worth - taking into account that other professionals drive costs down and at the same time, the credibility and substance of our work as Marketers (claiming to be professionals)- not understanding what marketing is and means and not being able to apply basic marketing theory in their work.
- The same can be said about business in general. Brands need to articulate their worth even in the face of adversity. Marketing is dynamic and a brand can be the top industry player one day, and the next ousted and rejected. But this does not mean that Marketing as a function works only when times are good- when the chips are down- Marketing needs to work too- even harder.
To be involved in the Industry is no longer a “nice to have”. Neither is learning.
Nevertheless, the Marketing Industry, albeit ever-changing- still has some basic key practices and theories which Marketers need to adhere to. Part of their framework of professional development would be to continuously learn. The term “Lifelong learning” is essential for any Marketer who is serious about their career. it is the "ongoing, voluntary, and self-motivated" pursuit of knowledge for either personal or professional reasons. Therefore, it not only enhances social inclusion, active citizenship, and personal development, but also self-sustainability, as well as competitiveness and employability.
The Marketing Association of South Africa – MASA - is recognised by the South African Qualifications Authority (SAQA) as a Professional body for Marketing in South Africa. As the only Professional Body for Marketers in South Africa, we are the representative voice for organisations and individuals within the South African marketing industry.
We invite you to join us at our event on 29 May 2018, where we will address some of the questions above and then also give specific focus to our Designations:
- Chartered Marketer – CMSA
- Marketing Practitioner – MPSA
- Marketing Co-ordinator – MCSA designations.
The association is actively involved in influencing national policy, legislation and strategy on marketing and related business issues.
Marketing professionals at all levels in the industry can benefit from being professionally designated based on defined criteria and industry-endorsed standards, thereby enhancing their professional recognition and validation in the marketing profession. One of the primary benefits associated with attaining a professional designation is that both employer and clients may be assured that the practitioner or professional’s competence is maintained and monitored. Through his/her active participation in Continuing Professional Development (CPD), the individual is able to:
- Demonstrate commitment to the marketing industry, the employer, clients and stakeholders;
- Participate in and contribute towards the growth of the marketing industry;
- Grow professionally;
- Interact with like-minded professionals;
- Benchmark professional competence against both national and international standards; and
- Provide employers and clients the assurance of professional service, which is aligned to best practice.
07:00 - 07:30 Arrival
07:15 – 07:45 Registration (Tea/Coffee/Continental Breakfast)
07:45 - 08:00. Welcome and Introduction of Keynote Speaker: Mr. Sechaba Motsieloa (Chairperson of the MASA Board)
08:00 - 08:40 The future of Professional Designations (Specific reference to non-exact science Industries): Mr. Joe Samuels (CEO of The South African Qualifications Authority - SAQA)
08h45-09h00. The Marketing Association's Role in Professinalising the Industry: Mr. Greg Garden (CEO of MASA and MRF, and Chartered Marketer)
09H00-09h30: TEA AND COFFEE
09h35-10h00: Professional Designatiions: a Practitioner's Perspective: Mr. Greg Garden (CEO of MASA and MRF, Chartered Marketer)
10H05-10h30 Professional Designations: The Process Explained: Mr. Enrico du Plessis (Project Leader for Designations)
10H30-11H00 Q & A: Panel (all speakers)
SAQA Infographic- what is RPL - http://www.saqa.org.za/docs/brochures/2017/RPL%20Infographic%20(28-09).pdf