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Riana van Coller - Approved Assessor and Moderator for MASA Designations and Chartered Marketer - CMSA

We asked Riana some questions to field, about being a MASA Accredited Assessor and Moderator

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Media Release: MASA Masterclass event series: Marketing Leadership – From Brand to Reputation

Join the Marketing Association of South Africa’s Masterclass for a fresh diagnosis of the characteristics of effective marketing leaders and how to mobilise organisations to be market leaders and to deliver value for customers.

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Media Release: Proposed new Marketing Research to replace AMPS

A new all media marketing research survey to replace the now defunct AMPS was today launched to marketers and agencies.

The Marketing Association of South Africa - MASA, the AMF (the Advertising Media Forum) and the Association for Communication and Advertising (the ACA), jointly announced that an independent, transparent, benchmarked, and audited research initiative that will focus on brands, products, & segmentation in an integrated and consumer centric manner was being offered to marketers on a subscription basis.

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Proposed New Marketing Research Currency to replace AMPS – Presentation

Between 2013 to 2015, media owners resigned from SAARF. The current members of SAARF are the Marketers - MASA, Media Agencies – AMF, and Creative Agencies - ACA.

Arising from the resignation of the media owners from SAARF, they ceased funding to SAARF and took media currency research ‘in house’. Without funding, SAARF could no longer provide AMPS, and the last survey was published in 2016.

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Event Announcement - A Proposed New Marketing Research Currency to replace AMPS

Thursday, 2 March, 2017, The Country Club Johannesburg (CCJ), Woodmead

The Marketing Association of South Africa (MASA), in partnership with The Advertising Media Forum (AMF) and the Association for Communication and Advertising (ACA), invites you to a significant industry engagement concerning a potential new marketing research currency to replace the now discontinued All Media and Products Survey (AMPS).

This initiative is in response to growing concerns from marketers and their agencies about the brand, product and intermedia usage research void that has occurred arising from the withdrawal from SAARF of the media owner associations, and the resulting lack of funding for such research...

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The Marketing Association of South Africa Launches Marketing Masterclass Series

The Marketing Association of South Africa – MASA – has announced a series of cutting-edge Marketing Masterclasses in support of its members, Chartered Marketers CMSA, Marketing Practitioners MPSA and Marketing coordinators MCSA. (MASA offers a range of marketing-related designations). These masterclasses are, however, open to all marketers as a contribution to the sharing of knowledge and expertise in topics of crucial importance to anyone in a marketing role in South Africa. Designated marketers will qualify for CPD points through attendance of these programmes, and it is anticipated that opening attendance to all interested professionals will also encourage application for admission to the highly regarded and South Africa’s only recognised marketing designations.

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New era for Professional marketing Designations in South Africa

The Marketing Association of South Africa – MASA – has announced a significant upgrading of its Chartered Marketer and Marketing Practitioner South Africa Professional Designations, and the launch of a new entry level marketing designation.

This recalibration of the only South African Qualifications Authority (SAQA) recognised marketing designations includes

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EXCLUSIVE: MASA to revitalise its efforts for marketers

by Michael Bratton on February 13, 2017 in News Print Email

The Marketing Association of South Africa (MASA) is on a drive to revitalise its efforts to represent marketers. Michael Bratt spoke to current executive director and CEO, Greg Garden, to find out more.

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MASA: Addressing the Media & Marketing Research Crisis, in South Africa, through calculated engagements with Marketers, the Marketing Industry and the Macro-Environment

by Chantelle Booysen-Fourie on April 20, 2015

MASA: Addressing the Media & Marketing Research Crisis, in South Africa, through calculated engagements with Marketers, the Marketing Industry and the Macro-Environment

As an Association, a lot of the work that MASA does relates to *Industry Representation and issues. Over the last year, Industry Research in the Marketing Field has... Read more


Is marketing still relevant? - Contribution by MASA Member Russell Shanglee (CMSA)

by Chantelle Booysen-Fourie on April 16, 2015

I (Russell Shanglee) really do think so. Of course I would, otherwise every marketer out there who reads this would want to shoot me. Peer pressure aside, my perspective is purely from a strategic marketing point-of-view. I am a relative newbie to the profession, but my sense is that marketing’s... Read more


Message from MASA Chairman - Justin Apsey – 2015 - How MASA Plans to Restore S.A. Marketing’s Mojo

March 28, 2015

The Marketing Association of South Africa, MASA, is on a drive to professionalise marketing, and to enable marketers to become more firmly entrenched in the top levels of business decision-making... View video here


Letter from the CEO – Lovemore Mushayanyama – January / February 2015

by Chantelle Booysen-Fourie on February 24, 2015

Dear Marketer, and in Specific, Members of the Association

It is the end of February 2015, can you believe it! Long gone is the festive season. We have been involved in various Marketing activities and projects, as I know... Read more


Designation Focus - The Chartered Marketer and the Marketing Professional – Linda Siso

by Chantelle Booysen-Fourie on September 30, 2014

If you are familiar with the phrases Chartered Marketer South Africa (CMSA) and Marketing Professional South Africa (MPSA) then you should know that these designations carry great weight within the Marketing Profession. Ask any MPSA or CMSA why they pursued the designations and their answer will allude to one thing... Read more


The Future Marketer – Enrico du Plessis

by Chantelle Booysen-Fourie on September 30, 2014

Marketer - are you aware of the work that is happening at MASA on your behalf?

We touched base with Enrico du Plessis this month to catch up on specific activities that are happening within MASA, for our members (existing and potential) and also the greater Marketing Profession. These activities will... Read more


Brand South Africa’s Master Class on Nation Branding to set the tone for how South Africa is positioned

by Chantelle Booysen-Fourie on September 30, 2014

Johannesburg, Tuesday 30 September 2014 – Brand South Africa today, in partnership with the Marketing Association of South Africa (MASA), Institute of Marketing Management (IMM) and Vega School, launched a South African first in nation brand studies – a Master Class on Nation Brand.

“The Master Class is aimed at... Read more


Spotlight on: 3M. First Impressions last- the role of frontline staff in creating brand value

by Chantelle Booysen-Fourie on September 30, 2014

If you follow the news and often read stories about brands, chances are the phrase “first impressions last” is something you’ve heard many times. There are countless articles written about the fact that people’s first impression of someone/something - is lasting. First impressions cannot easily be changed, and it is very... Read more


Articles by Initiate International

by Chantelle Booysen-Fourie on September 30, 2014

Posted September 2014:

  1. How to rank well in your job
  2. How to acquire skills without a job
...Read more


Letter from the CEO – Lovemore Mushayanyama – August 2014

by Chantelle Booysen-Fourie on August 6, 2014

Dear MASA Student Members

Our students are our future. The continued growth of the profession of Marketing is in your hands. For this reason, as a student of Marketing, you are important to the Marketing Association of South Africa. We are delighted to say that we have aspiring Marketers who... Read more


Interview with MASA Student Member Nathan Utshudi Ilunga

by Chantelle Booysen-Fourie on August 6, 2014

Student: Nathan Utshudi Ilunga

University / College / Institution of Studies: University of Johannesburg

Interview Questions:

Age:
Tell us about your Specific Studies, in terms of the course direction:
I am 24 years old from DRC (Congo) and I came to South Africa in 2009. In 2008 I came to South Africa for holidays, during that period I was graced with a visit at the University of Johannesburg and upon that moment I decided to further my education... Read more


“No Marketer is an Island”

by Chantelle Booysen-Fourie on August 6, 2014

Sechaba Motsieloa – Chairman of MASA and Corporate Affairs Director – McDonald’s SA

At a recent event held with Marketers (24 July 2014, MASA Report –back session at the JSE), Sechaba Motsieloa addressed Marketers about the importance of presenting an united front to drive change in the Marketing Profession. “Madiba’s... Read more

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