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A Proposed New Marketing Research Currency


General Information

Media Release: Proposed new Marketing Research to replace AMPS

A new all media marketing research survey to replace the now defunct AMPS was today launched to marketers and agencies.

The Marketing Association of South Africa - MA(SA), the AMF (the Advertising Media Forum) and the Association for Communication and Advertising (the ACA), jointly announced that an independent, transparent, benchmarked, and audited research initiative that will focus on brands, products, & segmentation in an integrated and consumer centric manner was being offered to marketers on a subscription basis.

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Proposed New Marketing Research Currency to replace AMPS – Presentation

Between 2013 to 2015, media owners resigned from SAARF. The current members of SAARF are the Marketers - MA(SA), Media Agencies – AMF, and Creative Agencies - ACA.

Arising from the resignation of the media owners from SAARF, they ceased funding to SAARF and took media currency research ‘in house’. Without funding, SAARF could no longer provide AMPS, and the last survey was published in 2016.

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Event Announcement - A Proposed New Marketing Research Currency to replace AMPS

Thursday, 2 March, 2017, The Country Club Johannesburg (CCJ), Woodmead

The Marketing Association of South Africa (MA(SA)), in partnership with The Advertising Media Forum (AMF) and the Association for Communication and Advertising (ACA), invites you to a significant industry engagement concerning a potential new marketing research currency to replace the now discontinued All Media and Products Survey (AMPS).

This initiative is in response to growing concerns from marketers and their agencies about the brand, product and intermedia usage research void that has occurred arising from the withdrawal from SAARF of the media owner associations, and the resulting lack of funding for such research...

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