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What is CPD?

One of the primary benefits associated with attaining a professional designation is that both employer and clients may be assured that the practitioner or professional’s competence is maintained and monitored.

Through his/her active participation in Continuing Professional Development (CPD), the individual is able to:

  • Demonstrate commitment to the marketing industry, the employer, clients and stakeholders;
  • Participate in and contribute towards the growth of the marketing industry;
  • Grow professionally;
  • Interact with like-minded professionals;
  • Benchmark professional competence against both national and international standards; and
  • Provide employers and clients the assurance of professional service, which is aligned to best practice.

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