Professional Designations

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MASA is committed to giving effect to the greater professionalism of the overall South African marketing industry.

Why get designated?

-          To become a professional marketer promotes an individual’s career prospects, adding status and prestige to the profession of marketing. Many companies now require their senior marketing management to have a designation. Both recruiters and employers find it useful to know upfront at which level the marketer’s expertise is bench-marked, in comparison with the current industry standard.

-          The Designations process further provides the marketer the opportunity to do a full-scale gap analysis of their skill-set, and to identify those areas on which the marketer can benefit from further experience and exposure. A well-rounded marketer is one who is aware of his/her current strengths and weaknesses.

-          As a designated marketer, you can enjoy many benefits, such as:

  1. A reduced fee for MASA membership
  2. Access to, and discounts for, various events, networking breakfasts and meetings, where marketers from every corner of the industry can share knowledge and insight.
  3. All designated marketers are loaded onto the National Register of Associate Marketers, Marketing Practitioners and Chartered Marketers. This is verifiable through SAQA, by whom MASA is accredited.

All designated members are loaded onto our online CRM, and will receive communication about the various legislative and/or regulatory boards on which we are represented. E.G.: MRF, ASASA, ACA etc. We also have affiliations with other professional bodies in the Industry such as AMF, CGCSA, DMASA, OPA, PMSA, PRISA, ARB.

What is the difference between a qualification and a designation?

A qualification: “Represents a planned combination/sequence of national unit standards that is intended to provide qualifying learners with applied competence and a basis for further learning. A cluster of learning the industry wishes to recognise.”

A designation: “Professional designation” means a title or status conferred by a professional body in recognition of a person’s expertise and/or right to practice in an occupational field. The Policy and Criteria for the Recognition of Professional Bodies and the Registration of Professional Designations has been developed by SAQA as part of its mandate to “ further develop and implement the NQF”. Section 13(1)(i) of the NQF Act, Act 67 of 2008, requires SAQA to:

  1. develop and implement policy and criteria for recognising a professional body and registering a professional designation for the purposes of this Act, after consultation with statutory and non-statutory bodies of expert practitioners in occupational fields and with the QCs; and
  2. recognise a professional body and register its professional designation if the criteria contemplated in subparagraph (i) have been met.”

(Source: - policy 2008 (PDF))