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MA(SA) is committed to giving effect to the greater professionalism of the overall South African marketing industry.

What is the difference between a qualification and a designation?

A qualification:

“Represents a planned combination/sequence of national unit standards that is intended to provide qualifying learners with applied competence and a basis for further learning. A cluster of learning the industry wishes to recognise.”

A designation:

“Professional designation” means a title or status conferred by a professional body in recognition of a person’s expertise and/or right to practice in an occupational field. The Policy and Criteria for the Recognition of Professional Bodies and the Registration of Professional Designations has been developed by SAQA as part of its mandate to “ further develop and implement the NQF”. Section 13(1)(i) of the NQF Act, Act 67 of 2008, requires SAQA to:

  1. develop and implement policy and criteria for recognising a professional body and registering a professional designation for the purposes of this Act, after consultation with statutory and non-statutory bodies of expert practitioners in occupational fields and with the QCs; and
  2. recognise a professional body and register its professional designation if the criteria contemplated in subparagraph (i) have been met.”

(Source: - policy 2008 (PDF))