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SAQA defines Career Growth as important for both the Corporate/Brand and the Individual http://www.saqa.org.za/docs/genpubs/2009/career_guidance.pdf:

Why career development matters to organisations:

• Careers are how higher-level and business-specific skills and knowledge are acquired.
• Careers are how skills and knowledge are deployed and spread in organisations, as employees move from one job to another in response to where they are needed – which is critical to organisational flexibility.
• Career movement is also how culture and values – the “glue” of the organisation – are transmitted, and how personal networks are extended and strengthened: these networks are often key to rapid and effective action.
• Career development is a major tool for attracting, motivating and retaining good-quality employees. Research in the UK has demonstrated that providing career opportunities is one of 11 key practices that influence organisational performance (Purcell et al., 2003); and that there is a link between the extent to which high flyers experience career support and their intention to stay with their employer (Winter & Jackson, 1999).

It also matters to individuals:
• Your career is your own life story; how you make sense of your working life and how you achieve some sense of direction and progression in work and inside yourself.
• Your career is how you manage your working life to earn income, and also how you balance your work with your other interests and responsibilities.
• Career development is about being fully aware of your work opportunities, and making conscious and proactive choices about the kind of work you do.
• Career development is how you develop your skills and CV, and so improve your chances of future employability.




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