What We Do
The Marketing Association of South Africa - MASA - is an Association comprising of Marketers, and also those with a keen interest in Marketing. Through various efforts, they stimulate and encourage the connection, development and education of Marketers. Mostly, our members occupy Marketing Positions and/or are studying towards becoming Marketers. However, some of our members do not necessarily occupy positions as Marketers BUT Marketing is a central part of their business/position- therefore they choose to become individual members of MASA. Our Members are situated nationally, all over South Africa. Our membership base comprises of students, individual and corporate members.
Most of our Marketers already obtained our designations (CMSA, MPSA, MCSA) and those who have not yet obtained these designations aspire to do so. These designations are aimed at promoting the Continued Professional Development (CPD) of Marketers.
Our Association is recognised by the South African Qualifications Authority (SAQA) as a professional body for marketing in South Africa and the SAQA ‘stamp of approval’ is an indicator that these professional designations meet the requirements of the NQF Act. Through our designations The Marketing Association of South Africa is well-positioned to grow and develop Marketers- the talent and professionals who form part of a great eco-system. We influence/direct the Marketing Industry, which includes Partners and Stakeholders who contribute to our vision/guiding philosophy in various ways.
Our Guiding Philosophy is to engage, energise and inspire the Marketers of today and tomorrow by making a meaningful, lasting difference to the way our profession is perceived and practised.