CHARTERED MARKETER
Professional designations enhance career and promotion prospects King 3 - Marketers are critical in promoting, protecting and enhancing the most important company assets – namely brand and reputation Employers mitigate risks by hiring or promoting professional marketers who are accountable through their professional designations Registration is now open for assessment programmes to certify Chartered Marketers (NQF level 7) and Marketing Practitioners (NQF level 5).
The Marketing Association – MA(SA) has assumed responsibility for managing the CMSA and MPSA designations. Chartered Marketer (CMSA) Registrations have opened for persons interested in being assessed for the CMSA designation. The next assessment programmes will take place in February / March 2012.
Competencies recognised for entry to the CMSA programme: a degree or degree equivalent in marketing plus 5 years’ experience in marketing, 3 of which have to be at a senior level;
OR
A post-matric qualification at least at NQF level 5, plus 10 years work experience in marketing, 5 of which have to be at a senior level.
For further details, applicants can contact Bonny Benadé at the Marketing Association on e-mail – info@marketingsa.co.za or phone 012 751 7566 / 0825603658
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CHARTERED MARKETER DESIGNATION -
CMSA |
SIGN UP NOW!!
PROGRAMME DATES
JOHANNESBURG - 29 30 31March 2012
Board Exam 14 April 2012
Deadline date for applications: 07 March 2012
Results 31 May 2012
Application Form - download documents
Information Sheet - download documents
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Marketing Practitioner (MPSA) Contact Bonny Benadé to obtain the application forms and registration pack.
Competencies recognised for entry to the programme: post-matric qualification (NQF level 5) and 3 years’ work experience, where the applicant can demonstrate responsibility for the marketing function of their company or employing organisation.
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PENDING INDUSTRY CRISIS!!
Imagine if government took over the regulation of advertising?
Imagine the cost if you had to take legal action over every competitor advertising dispute?
Imagine if you had no media research data to plan media campaigns?
Too terrible to contemplate? Please read the letter concerning the Pending Marketing Industry Crisis.
We need your support. Download Document
BRANDS & BRANDING
BRANDING HISTORY BROUGHT TO LIFE
Imagine an advertising campaign today promising “skinny gawky girls” that they can gain up to 10 kg in no time by taking a yeast additive,
or telling them they should be ashamed of their “thin, ugly figure.” Or over-the-counter medications whose labels boast the presence of cocaine,
heroin and opium. Or a wine containing opiates supposedly endorsed by the Pope. Somehow I don’t see SA Breweries today advertising beer with
a picture of a stunning brunette on a chair and the message “Everything a man wants.” And it’s unlikely, even if tobacco advertising were still
legal in SA, that health authorities would allow a cigarette brand to market its death-sticks as the “only ones that do not affect my throat.”
Publisher Ken Preston has spent two years producing A History of Brands and Branding, which is published this week. Starting with the Groot
Constantia wine estate in 1685 and coming up to date with Google, it chronicles the development and impact of hundreds of brands in SA. Read more
THE ASA
South Africa’s regulatory framework on advertising
1. Introduction.
There has been much hype about the changing environment that the Advertising Standards Authority of South Africa (ASA) currently operates in,
particularly in respect to growing consumer protection and the implementation of South Africa’s long-awaited Consumer Protection Act (CPA).
ASA of late has been frequently faced with questions around ASA’s existence and the relevancy of its self-regulatory framework in view of the
provisions of the CPA.
Naturally, the ASA has an interest in how the CPA will map itself out. What we fully appreciate is that this piece of legislation, as with all pieces
of legislation, was not formulated in a vacuum. The Dti during its drafting process, considered the environment which it aimed to regulate. It
naturally did not disregard current endeavours by various entities in the different industries, aimed at protecting consumers. In fact, what is
heartening is that not only does the legislation recognise such endeavours but encourages them as well, as will be later elaborated upon.
As there seems to be a lack of understanding of the CPA and its impact on ASA, the ASA therefore felt a need to inform its members and
stakeholders about the nature of the current regulatory framework within the Republic and to consider how some or any of those aspects
affect the ASA’s mandate, structure and possible funding with particular regard to the impact of the CPA. GET FULL DOCUMENT
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GET AN EDGE IN THE MARKET PLACE
WHAT WE DO (doc)
THE VALUE OF ASSOCIATIONS (doc)
Any questions? contact Bonny Benadé
info@marketingsa.co.za
082 560 3658 or
012 751 7566
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See the MA(SA) Interactive brochure below:
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