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Dear Members of MA(SA),
Please find below the communication from Natalie Frank an MBA research student registered at Wits Business School.
We always screen and evaluate such requests, and in this case, we feel that the research will be of benefit to the marketing industry.
If you wish to participate please contact Natalie directly.
Dear Marketer,
My name is Natalie Frank, I am completing my thesis for an MBA at the WITS Business School, Johannesburg. As part of my research I am conducting a survey which will evaluate marketing practioners’ opinions on how they choose to focus on building Brand Equity and Customer Equity in South African organizations.
I have compiled a short questionnaire comprising of 10 questions for this purpose. I would like to invite marketers who are responsible for the marketing investment decisions in the organization to participate in the survey. I would be grateful if I could arrange a half an hour interview to hear your views on the topic. In the event that I am not able to come in and see you or if you prefer, an online survey has been set up as an alternative option which should take about 20 minutes to complete. The link to the online survey is located at the following address: http://www.surveymonkey.com/s/QC9BKNS If you have worked in more than one industry, please feel free to fill in the electronic survey more than once.
Should you wish to participate in an interview please let me know and I will be happy to arrange a suitable time to meet. For your perusal, I have attached the formal letter which explains more detail about the research.
If you are aware of any other marketing practitioners who may be interested in participating in the survey, please kindly forward this on to them.
I look forward to hearing from you and thank you in advance for your kind consideration.
Kind regards
Natalie Frank
WITS Business School MBA student
Mobile: +27 (0)76 455 4076
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